Growth Marketing Lead (m/w/d)

As a Growth Marketing Lead, you’ll own the strategy and execution of our B2B and B2C lead generation.

ucm provides innovative temporary workforce solutions for great companies and talented students. We are a trusted go-to platform for temporary workforce for over 60.000 students and over 100 companies. Our success lies in combining the flexibility of a human-centered agency with the efficiency of an AI-enabled matchmaking platform.

At ucm, we don’t just "use" AI - we are rebuilding our entire core around it. We’re scaling our "Foundry" - the engine room where we build new business models and growth levers. We are moving away from manual task management toward a future where every relevant process and flow is handled by autonomous agents.

• Run the machine: You own paid social (Meta, TikTok, LinkedIn) end to end - strategy, creative direction, campaign and funnel optimization. You know what good looks like at every level of the funnel.

• Support automating the machine: You'll work closely with our automation experts to plug your campaigns into the broader automation stack - feeding the right data, testing AI-generated creatives, and defining the rules that let the system optimize without you.

• Expand the machine: As the core paid engine matures, you'll identify and test new channels - Google, programmatic, whatever the data supports. B2B and B2C - always with a clear cost-per-outcome target. 

• Track Record: You've run paid social or growth marketing at scale and can point to real outcomes - campaigns you owned, budgets you managed, metrics you moved. You know what levers to pull and when.

• AI Native: You have a deep affinity for AI tools. You don’t wait for a manual; you’re already testing the latest API or LLM.

• Data Over Gut (obvious, but still): You make decisions based on numbers, not feelings. You're comfortable in dashboards, spreadsheets, and attribution models - and you know when the data is lying to you.

• AI-First is our Reality: This isn't a buzzword here. You’ll work in an environment where AI is the standard for campaigns, insights, testing, and process design. We don’t expect you to know everything yet - we expect you to want to build it.

• The Foundry vs. The Silo: You’ll work closely with teams building new business models and growth levers. Performance Marketing is our core value driver.

• Systems over Chaos: We want repeatable growth mechanics. You get the space to design the stack and tracking setups correctly, ensuring they work long-term.

• Fast Lanes: Cross-functional work with Sales and Ops. No red tape - just fast decisions, shared learnings, and immediate implementation.

• The Setup: A modern office right at Berlin Hauptbahnhof, a clear hybrid policy (3 days office, 2 days remote), and a mature team culture with mutual drive.

• The Perks: Competitive salary (50,000€ to 60,000€ yearly gross), Urban Sports Club membership or Deutschlandticket, and the chance to be at the forefront of the agentic shift in business.

1. First Match: 30-minute phone call with team & Hiring Manager.
2. Live Case: 2–4-hour hands-on assessment on-site.
3. Final Stage: Culture fit assessment with C-level executives, reference check, and a fair offer.